Sales enablement is more than just presenting your team with the right content and materials. It also entails a comprehensive sales strategy, including training and resources for sales tools and technology.

The aim is to provide your team with the right tech to grab customers at the most opportune time in the sales journey.

Thus, a good sales enablement tool bridges the gap between your marketing department, sales team, and the customer. It’s a platform or system that offers insights into the sales lifecycle, helping you track content performance—as well as the numerous customer touch points throughout the customer lifecycle.

By equipping both your sales and marketing teams with strategic tools and software, you enhance alignment across departments for the most successful outcome. This strengthens customer relationships and improves sales efficiency.

Let’s look at some of the most commonly employed sales enablement tools.

CRM Software

Customer relationship management (CRM) software ranks among the most popular sales enablement tools, and for a good reason. When properly employed, it has the power to streamline processes, guide interactions with leads, and manage customer relationships. CRM software offers a single hub for accessing updated customer data. This enables sales teams and marketers to personalize customer interactions and optimizes process efficiency.

Automation Tools

Software that automates processes and tasks reduces administrative work for sales teams, freeing up salespeople to focus on building meaningful relationships with their customers. Teams can better manage sales opportunities with automation tools that help track leads, streamline the sales cycle, give a comprehensive view of customer profiles, and measure performance.

Direct Messaging or Chatbot

Customer support, customer acquisition, and brand trust can all benefit from live chat. With a direct messaging tool on your website, sellers and agents can talk to customers and prospects in real-time. Not only does this provide on-demand solutions for customers—you can also use the feedback generated to better strategize marketing, sales, content, and customer service.

Cloud-Based CMS

Cloud-based content management systems (CMS) give your team access to everything they need to drive sales successfully—anytime, from anywhere. This information might include product specs, updated pricing, messaging guidelines, testimonials, or video content. With the right information in the right form at their fingertips, salespeople can deliver valuable and relevant content at the most opportune moment in the sales cycle.

AR for Training

Augmented reality (AR) is quickly becoming one of the most effective and cost-efficient ways to train a winning sales team. The technology lets teams experience all aspects of how new and existing products work, gain an in-depth understanding of product parts, and experience all business aspects—without traveling to the field in person.

Your team will become experts in their field—and a better customer resource. With a team that has exceptional technical skills and product knowledge, customers will feel far more comfortable placing their faith in your brand, products, services, and people.

Sales Enablement and AI

Many sales enablement platforms incorporate AI and machine learning in their software features, allowing for real-time insights and customer journey predictions. New AI technology in sales enablement software offers a range of benefits, such as:

• Increased content ROI. With AI integration, your marketing team can determine what content yields the best results. These insights help your team use and create content that drives customer action—without wasting time or resources on ineffective and unsuccessful campaigns.
• Quicker conversions. AI assists in determining the most effective content strategy at specific stages in the user journey. This lets you personalize content presentations based on user activity and take advantage of deal closures at the most strategic time.
• Improved cross - and upsell opportunities. In a sales enablement platform, AI can provide product recommendations based on user behavior and previous purchases. This turns buying patterns into cross- and upsell opportunities and improves retention.
• Improved productivity. With less time wasted on inefficient processes and sales tactics, your team can optimize their hours for improved results. In addition, AI automates more mundane and repetitive administrative tasks. As a result, your processes are more efficient; labor costs decrease, productivity increases, and customers get better experiences.

By providing your sales team with the right resources, proper training, and powerful sales tools, you help them close more deals and drive business growth.

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With the fast-paced rate of digital innovation, the way the world makes sales is changing. Lead the way into the new frontier of customized experiences with Xureal. Request a demo today to learn more about immersive sales—and what our cloud-based metaverse solution can do for your business.