Elevate your sales strategy for the modern consumer. In this guide, we outline the benefits of immersive experiences and a few best practices you can try.

In the digital age, where product and brand information is at our fingertips 24/7, a typical sales pitch just won’t cut it. Modern consumers want a full-on sales experience (SX)—from hassle-free interactions on every digital touchpoint to unique insights about the products and services they’re interested in. This is where implementing an immersive sales strategy proves powerful for businesses. With the use of immersive technologies like Virtual Reality (VR) and Augmented Reality (AR), you can create unique ways for prospective buyers to engage with your brand. Here are the top strategies you should aim to explore and the different technologies you’ll need to get there.

Make Your Sales Pitch Irresistible With Experiences That Close Deals

Your sales pitch sets the tone for the customer journey, and the delivery is every bit as important as the contents. Believe it or not, how you deliver your pitch can very well spell the difference between success and failure.

Normally, a well-crafted sales pitch is short and sweet, providing just enough product information to pique a customer’s interest. However, as customer-centric selling grows more popular, it’s essential to shift the focus from merely explaining what a product can do to conveying what benefits a customer can reap from using it.

This is why many salespeople now approach presentations with techniques such as role-playing or presenting a problem-solution scenario to make their pitch more personalized. However, you can also kick it up a notch with immersive technologies like:

• Virtual Reality (VR). Using special equipment like headsets and sensors, this type of technology offers a fully immersive experience by creating a simulated environment that replaces the user’s physical surroundings.
• Augmented Reality (AR). This superimposes digital content onto real-world environments. Unlike VR, this can be implemented through smartphones, tablets, and similar devices.
• Mixed Reality (MR). This combines VR and AR elements, blending real-world and computer-generated environments.
• 360º Media. This spherical video format lets users get an all-around view of a particular recording.

These technologies allow you to implement a show, don’t tell sales strategy. Having them at your disposal empowers you to build an immersive experience for prospective buyers to visualize themselves using your products indeed. The better they see themselves using it, the more likely they will pull the trigger and buy it.

Bring Your Sales Strategy into the Future

If you still rely on PowerPoint presentations to carry your sales pitches, we hate to break it to you, but you’re shooting yourself in the foot. People admire innovation because it’s bigger than them, and they want to be a part of it. Simply put, the future belongs to companies that can offer customers a more immersive sales experience. With the help of augmented, virtual, and mixed reality, you can bring your sales strategy into the future and close more deals.

Xureal is a cloud-based metaverse solution created to facilitate sales enablement and training. It helps users gain access to 3D product visualizations, virtual sales rooms, and similar functionalities to improve the sales experience. It also offers a variety of sales training options that can help you provide skill-building opportunities for your team.

If you’re ready to step into the future to level up your sales strategy, request a Xureal demo today.