Channel sales, or channel partners, play various roles in customer engagement throughout the sales cycle.

To remain a contender in an ever-competitive market, you need to maximize the use of channel sales tech advancements to drive an engaging experience and streamline your sales efforts.

Consider some of the following channel sales use cases for creating dynamic sales experiences.

Product Launches

Big product launches are often accompanied by in-person activities such as conferences, shows, and physical demos. Covid-19 made virtual participation a new norm; even as pandemic conditions change and in-person events slowly return to full volume, many still prefer virtual attendance. Whether or not you have an in-person launch event, a digital campaign is essential to ensure a successful and memorable introduction to the market.

Channel sales can create and drive a fully digital launch campaign faster than ever before by engaging your audience. By engaging your audience through various methods and building anticipation, each participant becomes part of an immersive sales cycle that leads them on a defined and exciting journey.

From various digital marketing techniques and creatives to targeted messaging, product microsites, and a VR experience, your launch can be an all-encompassing, full-circle experience. Incorporating virtual or augmented reality experiences enables users to understand your product's value propositions and technology.

Those who attend a live in-person event can later engage in the digital experience to learn more. They can have questions answered and refresh their memories about certain features showcased at the event.

When there is no in-person event, or if prospects cannot attend events, the life-like digital experience will offer a comprehensive view and immersive, interactive participation in the launch from wherever they are.

Client Education

Explaining complex terms and processes to clients verbally or in writing can be challenging. Even with the help of graphics or images, some concepts are just hard to wrap your head. Nothing promotes understanding quite like digital experience and interactive exploration in a 3D sensory manner.

Let’s take the problematic task of healthcare professionals, for example. They often need to explain complicated medical terms, cellular-level processes, preventative measures, and treatments to patients. Medical institutions and pharmaceutical companies can now use augmented reality apps to provide comprehensive patient education. Not only can they use these platforms as invaluable tools during in-person consultations, but they can reach a far greater number of patients remotely while still ensuring they grasp the needed medical conditions and concepts.

These engaging and interactive digital and virtual experiences increase awareness and quickly explain complex problems. They assist in eliminating misunderstandings and reducing concerns.

Immersive Product Experiences

The advancement of channel sales technology has had groundbreaking outcomes for companies launching complex and highly specialized products.

For example, a company launched a new product that aids gene expression data spatial profiling. Spatial profiling examines the locations, characteristics, and relationships of features and structures through overlay and analytical methods.

Creating and implementing an interactive and captivating experience as part of their strategy allows users to apply the product in a virtual lab. This allows users to comprehend the technology and its revolutionary benefits fully. It enables users to explore the product's full functionality first-hand. The immersive experience is highly effective in showcasing the product conclusively and inviting customers into the sales cycle on a deeper level than a sales pitch ever could.

Contactless Product Demos in Field Sales

While some products can be showcased in the form of samples, many of them can’t. In addition, a sample doesn’t showcase full functionality, product benefits, special features, and the technology in use. Whether it’s a security system, manufacturing machinery, kitchen cabinetry, construction, or mining equipment, augmented and virtual reality experiences enable field sales teams to explain new technologies easily.

Sales reps can engage with prospects from anywhere at any time while offering a fully immersive sales experience that doesn’t compromise understanding the product benefits. This saves the company time and money without hindering the sales cycle.

Even when meeting face-to-face with clients, sales reps can showcase their complete product portfolio regardless of the size, complexity, or technical features involved.

Awareness and Lead Generation

Immersive channel sales technology doesn’t only virtually showcase products and services—it has the potential to drive the sales cycle from start to finish ultimately.

A global website, for example, may provide a comprehensive portfolio of products but fail to allow users to see the benefit of their overwhelming selection of solutions. Establishing regional campaigns with locally relevant products can improve awareness about end-to-end solutions for specific workflows. When integrating channel sales lead generation features with focused messaging, videos, animations, and an interactive 3D product experience, the company streamlines product awareness, education, interaction, and lead generation in a single user experience.

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