So, before rolling out your immersive sales strategy, make sure to observe industry best
practices. Here are some tips and tricks to help you stay the course and ultimately close more deals.
In fact, a 2022 NielsenIQ survey found that 56% of consumers like knowing the story behind the brands that they patronize. When employed as a sales strategy, storytelling allows you to hold your audience’s attention, add more depth to factual data, and help customers establish a connection with your product to purchase.
To make your product’s story compelling, here are a few tips to keep in mind:
No matter what it is you are selling, be sure to know your numbers. Remember, it’s one thing to say that “a product has X, Y, and Z features,” and it’s another to say that “a product’s X, Y, and Z features were able to help a business increase productivity by 20%.” By supporting your sales narrative with factual data, you can assure customers that you can provide them with quantitative results.
The data you should add to your presentation will generally depend on your product or service. However, here are a few of the most common statistical data that you will need:
Numerical data aside, customer testimonials and case studies are also great for backing up your sales pitch. These serve as social proof of the tangible impact of your products and services.
If you are engaged in channel partnerships, it is best to ask your partner companies for statistical information about their products and services. This enablement strategy will make it easier for you to develop a data-backed presentation.
Just as you want to take photos from your most flattering angles, your sales pitch should showcase your product’s strengths. For instance, try raising a problem and offering a solution only your product can provide. Before you can do this, however, you must first define your Unique Selling Proposition (USP).
The USP is the quality that separates your brand from your competitors. Determine what your is by following these steps:
Noting these will ultimately make it easier to map out a product demonstration or sales presentation that will play to your product's strengths.
Many sales presentations are often met with some pushback from the prospective buyer. So, knowing how to handle these objections is a crucial part of the sales strategy. Among the most common concerns that we’re sure you’ve heard a million times over are:
These roadblocks are just that: roadblocks. Hesitancy isn’t a ‘no’! Sometimes, all you need to do is reemphasize the value that your product has to offer. That said, you can prepare to handle objections with these tips:
If you still rely on PowerPoint presentations to carry your sales pitches, we hate to break it to you, but you’re shooting yourself in the foot. People admire innovation because it’s bigger than them, and they want to be a part of it. Simply put, the future belongs to companies that can offer customers a more immersive sales experience. With the help of augmented, virtual, and mixed reality, you can bring your sales strategy into the future and close more deals.
Xureal is a cloud-based metaverse solution created to facilitate sales enablement and training. It helps users gain access to 3D product visualizations, virtual sales rooms, and similar functionalities to improve the sales experience. It also offers a variety of sales training options that can help you provide skill-building opportunities for your team.
If you’re ready to step into the future to level up your sales strategy, request a Xureal demo today.